Case Study - DCV'87 Online Store

Overview

Lucien Clarke — world-renowned skateboarder and creative — approached us with a bold ambition: to launch DCV’87, a premium streetwear brand with a bespoke online experience that matched his distinctive style and creative vision. This wasn’t about selling products; it was about building culture, identity, and aesthetic impact.

Together with our design partner Swid Studio, we helped Lucien shape and ground his creative ideas into a high-performance, fully custom headless storefront — a digital space that doesn’t just showcase his brand, but lives and breathes it.

The Creative Direction

Swid Studio, known for their design precision and cultural sensibility, led the brand’s digital identity, crafting a striking visual language and user interface that reflected DCV’87’s aesthetic — bold, gritty, and expressive.

They handled:

• Visual direction and UI design
• Brand-aligned layout structures
• Creative strategy to translate Lucien’s ideas into functional web elements

Swid brought creative clarity. Codisans brought it to life.

The Technical Challenge

Lucien didn’t want a store — he wanted a digital extension of his creative world. But traditional Shopify themes couldn’t support:

A fully bespoke visual experience

Seamless content and product management in one place

A blog with the same artistic flexibility as the storefront

Optimized performance for product drops and mobile users

We needed to break the mold without breaking the workflow.

The Solution

We developed a headless Shopify storefront using Shopify Hydrogen, combining Swid Studio’s custom designs with cutting-edge technology.

What Codisans delivered:

• Custom-Built Storefront - Every component was crafted from scratch — no templates, no constraints. This allowed us to mirror Swid Studio’s creative vision pixel for pixel, creating a brand-first digital experience.
• Unified CMS with Shopify - To keep Lucien’s workflow simple and efficient, we extended Shopify’s backend to also manage blog content, landing pages, and site copy — all from the same dashboard he uses to manage products.
• Seamless Blog Integration - The blog isn’t an afterthought — it’s a curated space for storytelling, visually aligned with the rest of the brand experience.
• Performance Optimized, Drop-Ready - Built on Hydrogen and hosted with Shopify Oxygen, the site is lightweight, scalable, and ready for exclusive product drops and high traffic surges.

Results

• Lucien’s Creative Vision — Online - The final product is exactly what Lucien envisioned: bold, minimal, immersive, and fast. The site doesn’t just reflect the brand — it feels like it.
• Content & Commerce — Unified - Lucien can now manage everything — from product drops to blog posts — within one unified backend. No technical complexity, no platform juggling.
• Powerful Creative Partnership - The collaboration between Swid Studio and Codisans allowed Lucien to focus on creativity, while the tech and UX seamlessly supported his needs behind the scenes.

Takeaway

DCV’87 is a powerful example of how visionary design and expert engineering can come together to produce more than just an eCommerce site — this is a creative platform.

At Codisans, we partner with agencies like Swid Studio to build flexible, branded digital ecosystems that empower creators, not limit them.

Are you a creative agency or founder looking to break free from cookie-cutter eCommerce? Let’s build your vision — no templates, no compromises.